Friday, October 02, 2009

Same company - differing juice packs!


100% Juice Pack - Costs Rs 5 more


Non 100% Juice Pack. As you can see, there is a big difference. In the US, there is one more category that says "not from concentrate". That's not even there in India. And instead of sugar, they normally use "high fructose corn syrup".

The level of effort that goes into the subleties of marketing a box of juice boggles me.

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