Wednesday, June 11, 2008

Spices and Condiments

I purchased a pack of Lays potato chips recently. The flavor was “Indian Magic Masala”

The ingredients used were – Potatoes, Edible Oil, Salt and Spices & Condiments

Also it had “Nature, Nature Identical and Artificial Flavors”

Finally, it had “No added MSG”

1. Firstly, saying “Spices & Condiments” is like saying “Dollars and Cents” on accounting information. To list something at this level is as good as not listing it at all. Why not list what spices and condiments?

2. “Nature, Nature Identical and Artificial Flavors” – the spectrum of ingredients this covers is as good as saying “We have added what it takes to make the chips taste good. Don’t ask what!”. Why not list what they are?

3. “No added MSG” is saying, “We haven’t explicitly added MSG. But any ingredients {from the ‘spices and condiments’ to the ‘nature, nature identical and artificial flavors’} may or may not contain MSG. We either don’t know or we don’t care. Or worse, we know and that is precisely why we state it this way”. If there is no MSG anywhere in the chips, why not say “No MSG”?

4. In all the simple lines in a pack of chips, so much marketing brains are at work. And the work goes in making the statements, technically correct, but prone to misinterpretation.

The same Frito Lay company sells chips in the US. And I have seen the disclosure levels to be different. If the difference is the absence of laws here in India, then may be we need to make laws stricter. People need to be informed about things that are detrimental to their health.

4 comments:

Ramsi said...

"People need to be informed about things that are detrimental to their health" - and why did you buy it? Wish the few patches in your tongue do not rule over YOU :))

Deepak said...

You said it :)
If people did not pay attention to their tongues and only had what their body requires, the food industry would not be a big $$$$ industry today! But it has long gone overboard in its attempt to tingle tastebuds.

Ramsi said...

"People need to be informed about things that are detrimental to their health" - and why did you buy it? Wish the few patches in your tongue do not rule over YOU :))

Deepak said...

You said it :)
If people did not pay attention to their tongues and only had what their body requires, the food industry would not be a big $$$$ industry today! But it has long gone overboard in its attempt to tingle tastebuds.

 
Web Analytics