Friday, May 30, 2008

Awesome Ads!

Typically, ads work when people can relate to it on a very personal note. Most of the times, it happens when the product is able to "slide in" to a magic moment in day-to-day life. Another strategy might be to bring in a totally new perspective to an otherwise monotonous situation.

Citibank Delhi Metro Card

As one commenter mentioned, a home run straight away! The swaying was a really beautiful way to capture the fact that metro travel is embedded into people's lives in Delhi. And how neatly the card is introduced in the middle of the ad! And the music - truly takes the entire ad to a new level!

Next two ads are for Vodafone India.

Chota Recharge

Actual concept wise, very unimpressive. You can do a mini-recharge on your prepaid account. But see how the ad has been crafted!

Happy to help!

Ask a customer care executive, how his/her daily job is! But the new perspective this ad brings in to this aspect made it an instant hit!

Thursday, May 29, 2008

Some more tests!

Your Ice Cream Personality:

You like to think of yourself as a fairly modest person. And it's true that you don't talk yourself up... but you're also pretty happy with who you are.

You are incredibly cautious. You rather miss out on something than make a mistake. No one would ever call you wild... but they would call you responsible.

You are a very open minded, liberal, and flexible person. You love many things. You tend to have tastes that range from down home to cosmopolitan.

You are a natural multitasker. You feel alive when you're doing more than one thing at a time.

You can be a big dramatic and over the top sometimes. You are bold in every way

Not sure about this! confused

You Are a Great Listener

You are the perfect person to talk to.

You are patient, empathetic, and encouraging.

You provide subtle, but important, feedback.

You let people say everything that needs to be said before you weigh in.

Ahem! question

Tuesday, May 27, 2008

The Bourne Identity

I am watching the first edition of the trilogy (quadrology now!) only now. Even though Paul Greengrass picked this up starting "The Bourne Supremacy" and later on to "The Bourne Ultimatum", this movie is the precursor to everything. It is also important to remember that the movie has been evolving, both in terms of screenplay and on-screen character intelligence through the trilogy. Case in point will be the car chase. Here it happens in Paris, and it happens in Russia in the next movie. The thrills are the same, but Supremacy attempts to make it ultra-real by giving a first-person perspective to the whole situation. (Add to it, the fact Bourne was shot on the shoulder with an assassin trying to kill him. Bourne nurses his injured shoulder with Vodka and has a map on his thigh trying to navigate. Police are after him as well. Gives me the shudders eek).

Anyway, having watched the other two movies, it was very difficult to watch the movie with a sense of surprise. So I just decided to enjoy Bourne's talent and Marie's beauty wink!

The love affair that started with the death chase in Moscow, then continued through to Ultimatum and then back to Identity is still on. I am waiting for the next movie! Now, I also want to read the original book by Robert Ludlum. If you put in enough effort into something, you can make people do anything! cry

Monday, May 26, 2008

Rohit Sharma

I was watching him play for the Deccan Chargers yesterday and was really impressed with his talent. He was able to generate boundaries (4's or 6's) almost at will, and mostly through legitimate cricketing strokes (meaning, low risk, high impact).

I also heard that his performance has earned a callback (after very brief appearances) to the national side!

One more +ve to come out of the IPL! Though it is a money-machine, this shows that it is not right to discard something entirely without looking into it's aspects fully!

Sunday, May 25, 2008

A friend asks only for your time not your money

My "Today's fortune" from Orkut!

I think it is not at all true! There is also this saying "Debt ruins love". May be debt does, if that is the understanding of the transaction. But money certainly doesn't. Many times, we bring in a lot of complexities into our relationship with others by applying old sayings or management "rules". They way we relate to every person in our sphere is unique and is subject to umpteen factors. We need to consider all of this and provide a situational response to the demand (even if it is money). Who knows what need the friend is in? And if (s)he is in a dire need, who else will (s)he turn to other than his/her friends? If this definition implies that a person who asks for your money is not your friend, then it better be that you implicitly understand his / her need for money!

There is no easy answer to this situation. People who are totally at ease with each other may get confounded when money enters the equation. People who trust each other may suddenly be confronting doubts when money is part of the equation. This has to do with the importance money has in the society and in each person's head. We need to learn to deal with this aspect responsibly and honestly!

There is a beautiful episode in "Friends" that illustrates even the best of friends can have issues when money is involved!

Saturday, May 24, 2008

Food crisis and the leadership solution!

Laughing out loud biggrin:

Read this link: At the level of presidents / ministers of countries, we have started finger pointing! Good way to solve a crisis! The president suggests that people in India and China have started eating nutritious food, causing the prices of staple food items to go up? And so, the alternative? This touch of arrogance at a presidential level is not at all good, for what is claimed to be an inherent right will later be used for justification of grabbing through force. America has done this before.

And good timing to raise the red flag! I do not know, for how long countless people have been screaming about the uncontrolled increase of the world population. Now, at the verge (or overspill into) of the 7b mark, which all the consumption complexities coming to the fore, finger pointing is the best you can do?

Having said that, I think GWB has a point - but it is inevitable. It is going to intensify and not fade out like a temporary phenomenon. There is no going back from where we are now. I think a good starting point would be to agree together that every one has screwed up. The next step would be to revisit our eating, production and consumption patterns see how they can be streamlined. This can be done only when each leader starts thinking beyond his/her country's boundaries. Am I writing a fairytale story?

Bush also blamed "weather-related problems" for the crisis. "Some of the major producers of food have had drought. That's what happens. Weather patterns change. And so there's a lot of reasons why the price of food is high."

Global warming anyone? exclaim

Thursday, May 22, 2008

More tests!

Your Response is: Stay Calm

You don't have much of a fight or flight response.

In fact, you rather do neither. You don't like getting worked up.

You are able to approach most threats calmly and rationally.

You don't let your emotions get the best of you!

Your Thinking is Concrete and Random

You are naturally inquisitive and curious.

You're excited by new ideas, and you are a true independent thinker.

You are interested in what is possible. You like the process of discovery.

You are often experimenting, challenging old ideas, and inventing new concepts.

Rules, restrictions, and limit don't really work for you.

You have to do things your own way, and you can't be bothered to explain yourself.

You Failed Your Driver's Test

You only got 6/10 correct.

If you have a driver's license, it needs to be revoked!

No plans to give it away razz. BTW, the test is for folks in the US!

Monday, May 19, 2008

More fun tests...

My comments in blue!

What Your Taste in Music Says About You

Your musical tastes are reflective and complex.

You are intellectual to the point of being cerebral.

You are very open to new experiences, and even more open to new ideas and theories.

Wisdom and personal accomplishment are important to you.

You are naturally sophisticated. You are drawn to art, especially art by independent artists.

You are likely to be financially well off... and not because you were born that way.

They got all that from the questions they asked? biggrin

Your Body's Element is Water

You are a joyful, relaxed, and luminous person.

You love people. You live for making new friends and helping others.

You are enthusiastic and the ideal person to work with.

You don't mind doing hard tasks, and you have a generous spirit.

Your energy tends to be: conserved

You power color is: black

They got all that from the questions they asked? Ditto! biggrin

Your Independence Level: High

You are extremely self reliant and autonomous.

You are definitely into doing your own thing.

But you also wouldn't turn down help if you needed it.

You follow your own path, but you don't do so blindly.

Your Life is 76% Perfect

Your life is pretty darn perfect. You don't have much to complain about.

Of course, your life is occasionally less than perfect. But you're usually too happy to notice.

Your Mind is 39% Cluttered

Your mind is very free. You've liberated yourself from most worries and problems.

And even if something does start to clutter your mind, you're easily able to let it go.

Sunday, May 18, 2008

Isha Yoga program at WVHS, Egmore, Chennai

* As "wave of bliss" is picking up, we had this program at Chennai with 78 participants.

* For me, ever since I had to share during the "AIG program", I have been on a sharing spree. Just in this program, I had to share four times on different occasions

* Personally, for me, my mom had enrolled in this program, so I was present on several days for this program. As I write now, the program is still going on

* In today's volunteer sharing, an incident that surprised participants and volunteers alike happened. A 12-13 year old girl, who had completed her children's Yoga program shared her volunteering experience smile. This touched everyone in the group. It was a very simple expression - she mentioned how much fun she had cutting vegetables in the process of the day

* Every time, I am amazed as to the robustness of the design of the program. There are so many dimensions to it. I've had the opportunity to experience this as a volunteer and a participant. There is also the dimension of the experience of the teacher and the co-teacher as well. Was it designed? Or did it evolve? Either way, the intelligence behind the course is mind boggling exclaim. They say it is a Yoga is a science. The way the program has been structured accounting for multitude aspects is a science in itself!

Wednesday, May 14, 2008

Bride and Prejudice

This east-meets-west (or viceversa wink) has the scope for bringing out situations we do not commonly see. And when "east" is Aish, things become more spicy biggrin. Throw in "Bollywood" style songs throughout the movie (in English!), it occasionally gives a fairy tale feeling - though "Bend it like Beckham" was a better movie (same genre) by Gurinder.

The film rides on the strength of the unusual situation(s) and a screenplay. Though the genre won't last long without becoming monotonous, you certainly can ride this car for some more time without running out of gas!

Are we even on your list of priorities?

Talk about blood boiling! This speech, from a 13-14 year girl will be representative of all those who have the same questions. What is left to be seen is if this will reach the right ears and right hands.

I am not sure if the ozone layer problem is valid anymore, but much else of what she says is still valid and true.

Friday, May 09, 2008

A Down to Earth Guide to Global Warming

Ever since I watched Al Gore’s video on Global Warming, this somehow got drilled into my head biggrin

And now, I do not know how this book fell into my hands!

Anyway, this book is exactly what it’s title says, so no further explanation is needed. But I learned a few amazing things – more really, a lot of tidbits that were truly eye opening.

* The book was created with 100% recycled paper, except the title pages. For some reason, I noticed that all recycled books were unable to use recycled paper for the title pages. The answer is there in this book itself. Title pages are thicker than the rest, and recycled paper will never be able to produce that. For that, wood pulp has to be added during preparation. Now, our grocery paper bags are thick…(think about the quantity of bags in circulation!). The ink used in this book is also soy ink!

* (not from the book) Archies (yes, the comic digest) switched to recycled paper several years ago! Again, except the title pages…

* I noticed that the contents from the book are startlingly similar to what was on “An Inconvenient Truth”. Yes, one of the authors of the book is a producer of the video as well.

Some interesting (and startling) facts from the book:

a. One tree can absorb the amount of CO2 generated by a car that has travelled 4000 miles

b. Global warming causes erratic climate changes all over the place. The climate distribution becomes absolutely skewed

c. Grass root changes (just examples). The book asks, “Is it right for humans to interfere with nature so much?”

  • i. Yellowstone national park bears are starving, because the trees are being infested by beetles. The beetles are thriving because of the increase in temperature (just slightly, but makes a difference)
  • ii. A very thin skinned frog (golden toad) in Central America (Costa Rica) was last seen in 1989. It is practically extinct, though one or two (or a few may still be around). Again, the temperature required for it’s survival was just right earlier which is not suitable now
  • iii. The red squirrel in Arizona – the count is now about 100

d. Polar Bears – I wanted to write this separately because we are insulting such a majestic creature:

  • i. Over the years, the count has dwindled from 22,000 to 7500
  • ii. Imagine a polar bear drowning! With ice paddles melting away, many polar bears have drowned out of sheer exhaustion!
  • iii. In Canada, polar bears were spotted rummaging through garbage cans searching for food sad
  • iv. The book also carried a picture of a dead polar bear in the snow, that couldn’t make it because of starvation

e. Other entities that are truly threatened: Penguins, Walruses, Blue Whales (the largest living organism on the planet today), Coral Reefs, (we don’t know this yet) Humans! evil

f. If 90% of Greenland melts, the predicted sea level increase is 60+ feet, which means that the world map will have to be redrawn!

What we can do?

a. Start by reading this book – it is pictorial and an easy read. I am not an ambassador for this book – the contents just make plain sense! It anyway lists ways by which we can contribute

b. - this site will do a good job scaring us biggrin

  • i. Greenland melting twice as fast that originally believed
  • ii. Surge in fatal shark attacks attributed to global warming – lol. With this situation, I think anything is possible

“Interesting” times ahead!

Breaking Up

This is a "graphic novel". The term is used to illustrate the fact that it is a comic style story. That term is misleading as "graphic" is also used to illustrate extreme violence, etc. I guess it is a commonly understood term in the US.

It captures the life of four teenage girls, their struggles, friendship as they traverse through juniour high. The story is told in first-person perspective of one of the girls, Chloe.

As with American (teenage) girls, the topics revolve around fashion, education, homework, friendship and of course, guys, dating and sex. Where the novel truly scores is how it depicts the emotional turmoil as life changes right before their eyes.

Chloe says that there is a fine line between friendship and betrayal and between "love and caring" and "hurt and resentment"! As they grapple with their changing lives, they finally realize that change is an inevitable part of the process called life.

The illustrations are excellent - they could have been in color :)

I do not know why it was called "Breaking Up", it should have been "Joining Up"!

Friday, May 02, 2008

An Inconvenient Truth

I am watching this movie late. By this time, this movie is already a phenomenon of sorts.
I am not going into the contents of the movie now. You can read the complete synopsis here.

* Personally, in my mind, I have no doubt that the current global warming situation is man made.

* Carbon emissions are one side, I also feel that another contributor is the depletion of rain forests.

* Primary carbon emissions come from burning of fossil fuels.

* Primary rain forest depletion happens for paper. (This by the way, can also be reversed. Hemp can be used to prepare pulp for paper. Trees are still being cut, no prizes for guessing why!)

* The biggest obstacle for reduction of emissions seems to be bureaucracy. See here, there is a big red patch in the world map of those countries that deny ratification of the Kyoto Protocol (yes, one country!). Yes, and this one big country is the biggest emitter of green house gases.

* Some "scientists" still seem to disagree that the global warming phenomenon is man made. None of them seem to refute the data provided, but seem to come from the argument that - "all that is fine - but it still doesn't pin point to the fact that emissions correlate directly to global warming". When the phenomenon is so obvious to the common person, how can "scientists" miss the point?

* EVEN if Al Gore is wrong, isn't the content alarming enough to pay attention and cause investigation?

* Roger Ebert wrote this about the documentary in his review - "In 39 years, I have never written these words in a movie review, but here they are: You owe it to yourself to see this film. If you do not, and you have grandchildren, you should explain to them why you decided not to".

* The president of the US responded "Doubt it", when asked if he would watch the movie. Why would a responsible world leader make such a statement? Shouldn't he, at the minimum consider the data provided?

* Finally, as glaciers melt all over the place, the impacts cannot the pin pointed. As the eco-fabric gets ruptured at places, massive changes travel to the grass roots that no amount of data can provide insight to. The documentary itself provides an example of migratory birds losing food because of changing heat patters.

* When the dust in the nose becomes overwhelming, the earth WILL sneeze. What happens then is anybody's guess. Al Gore, for example says Calcutta will be underwater - but they are educated guesstimates which may very well happen. At that time, we will still continue to debate if it is man made or not, but at least, no one can say "We weren't warned"!

* The other thing we tend to do, is to then view the after-effect as a local phenomenon happening "all of a sudden"!

In the end, my wonder is this - what do we actually need to see happen for us to finally change? If twenty cities need to go underwater, we at least need to brace ourselves for that!

Thursday, May 01, 2008

Some more fun tests!

Your Risk Taking Level: Medium

What's life without a few risks?

You're willing to be daring when the time is right.

You know that there's no reward in life without risk.

You just always make sure that you look before you leap.

What Your Flip Flops Say About You

You live to have fun, and your sense of humor is downright goofy.

You are a big kid on the inside, and you have a very open heart.

You try to make every day feel like a vacation, even if you have other responsibilities.

Each day, you make a little bit of time to play and let loose.

Your ideal warm weather place: Disney World

You Are 50% Feminine, 50% Masculine

You are in touch with both your feminine and masculine sides.

You're sensitive at the right times, but you don't let your emotions overwhelm you.

You're not a eunuch, just the best of both genders.

Your Personality Profile

You are elegant, withdrawn, and brilliant.

Your mind is a weapon, able to solve any puzzle.

You are also great at poking holes in arguments and common beliefs.

For you, comfort and calm are very important.

You tend to thrive on your own and shrug off most affection.

You prefer to protect your emotions and stay strong.

What Your Soul Really Looks Like

You are a warm hearted and open minded person. It's easy for you to forgive and forget.

You are a grounded person, but you also leave room for imagination and dreams. You feet may be on the ground, but you're head is in the clouds.

You believe that people see you as larger than life and important. While this is true, they also think you're a bit full of yourself.

Your near future is calm, relaxing, and pretty much what you want. And it's something you've been anticipating for a while now.

For you, love is all about caring and comfort. You couldn't fall in love with someone you didn't trust.


You Are 50% Addicted to Blogthings

You're a Blogthings fiend - addicted but not totally dependent.

So what if you know your personality type by heart?

And while you may feel like Blogthings is crack...

There are people much worse off than you!

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